Local Search Visibility refers to how visible a business is for customers that are trying to find the products or services provided by the business. To determine how visible a business is we first need to know what types of phrases consumers are entering when looking for that particular businesses products and services. Knowing the relevant keywords that people in the area are using we can then run a test to see where the business shows up for each of those unique searches. The resulting report is known as a ranking report.
Air King Air Conditioning is located in Hurst, Tx and services customers in DFW Metroplex, from Collin county to Tarrant.. I used the Google Keyword Planner to gather a set of air conditioning service and repair related searches that are used in Dallas, Arlington and Fort Worth. The 100 keywords that I used for testing were chosen from a list of suggested keywords that Google provided based on the Air King Air Conditioning website. These 100 keywords are sorted by their suggested bid value, a value that Google suggests for its pay per click advertising platform, because keywords that have higher bid values generally show to also have higher buyer intent. On keywords that All Masters Plumbing has good visibility I marked bold. Those it doesn’t I marked in red. The searches were tested from Hurst Tx.
Here is the spreadsheet recording the results of the 100 keywords tested. (If you are having problems viewing it then click here to open in a new window)
Note the columns “Google”, “Mobile” and “Map Search”. These are the difference searches that can occur on the Google search engine. Because Google Map searches are becoming more popular among smart phone users, however, if there is no rank in the Google and Mobile column then I consider that as needs improvement and will not bold that entry.
Based on the sample of 100 keywords tested, Air King Air Conditioning has great visibility on 17 search phrases. If this is not producing the business volume you need then you might want to focus on some of the keywords where you are closes to making the top 3 first. You very well could have someone already working on improving those ranks for you. If you do not have someone working a strategy to improve your rank on those areas and could use more business volume or just have questions about this ranking report feel free to contact me for a free consultation.
PS: Please confirm the listing for Air King Air Conditioning on HVACRepairFast.