Local Search Visibility refers to how visible a business is for customers that are trying to find the products or services provided by the business. To determine how visible a business is we first need to know what types of phrases consumers are entering when looking for that particular businesses products and services. Knowing the relevant keywords that people in the area are using we can then run a test to see where the business shows up for each of those unique searches. The resulting report is known as a ranking report.
BCI Mechanical Inc is located in Denton Tx. This report will be focusing on the visibility of the HVAC business. I used the Google Keyword Planner to gather a set of keywords that are popular for people in Denton County that are looking for HVAC related services. Using “HVAC” as a seed I found 97 keywords that had commercial value (buying intent) associated with them. Commercial value is determined by the suggested bid value from Google.
BCI Mechanical landed the top 3 for 26 search phrases on all three search engines (Google, Mobile and Maps). Most all of these will trigger the Google Snack Pack. For example, when a user in the Denton Tx area searches for “denton air conditioning” the following results are shown by Google.
BCI Mechanical ranked in the #2 spot. Getting in the Top 3 is very important on local searches that trigger the snack pack. Tests have shown that 8% will click on the More places link. In the keyword list spread sheet I mark those searches in bold so you can easily see how many searches BCI Mechanical hits the Snack Pack on.