This morning I stumbled across a post from Inspiring Leaders and started thinking about what kind of search terms that group should be targetting.  I started by throwing “Inspiring Leaders” into MOZ and came up with this spreadsheet.  After looking through the results I started thinking the ideal market would type something along the lines of “Become A Leader“.

 

While looking through the results three of the long-tail keywords three jumped out at me

 

become a leader 5 51 100 48
how to become a leader 5 51 100 52
being a good leader 5 51 100 57

The 2nd column is the relevancy, 3rd is min search volume, 4th is max and 5th is the difficulty.

 

The difficulty is obtained form the Keyword Explorer in Moz.  Keyword Difficulty is a calculation done by the SEOMoz research tool that takes into account a number of things including: competition (how many pages are currently ranking for that particular term), how many people are bidding on the term in paid search, how expensive are the clicks and how many people are actually searching for the term online.  In SEOMoz, the higher the percentage for Keyword Difficulty, the harder it could be to rank well for that term. The lower the percentage, the easier it might be to rank for that term.

 

If you do not have a domain with strong domain authority then I would look for long-tail keywords that are in the 30’s.  I based that on the strength of the sites ranking for that keyword in the search results.  When the keyword difficulty drops to 35 or less I have noticed that websites with a domain authority under 45 are able to make it to page 1 of google.

 

“Learning to be a leader” has a difficulty of 42 and I chose to target that one simply as at test to see how I rank on it over the next few weeks.

 

For now I will leave you with a video on Learning To Be A Leader

 

 

 

This video showed up in side bar while watching Ecommerce SEO Top 4 Factors in my previous post, SEO Silos Yielding Lower Bounce Rate Than Stage and just had to share it.  The video titled, How To Drive INSANE Traffic With Reddit comes from youtube publisher “Lazy Ass Stoner“. For a Lazy Ass Stoner this guy has a LOT going on and his video presentations are off the chart.
 
In this video he shows you step by step how to bring lots of traffic from Reddit.  His technique of identifying sub reddits that he can dominate much easier than the front page of Reddit resonates with the strategy of going after long-tail keywords that have lower competition.
 
So here is the video.  Be sure to click through on the youtube icon in the lower right and subscribe if you enjoy it.
 

About 10 days ago I started building SEO Silos from long-tail keywords because I just wasn’t seeing organic traffic resulting from stage (it does great for building twitter and improving engagement – for whatever that is worth).

 

On the 9th of this month I received a message from webmaster tools that I was appearing in search results.  This was with only 11 of my 200+ pages indexed.  Now that I am seeing some traffic coming in the first thing that jumped out was the bounce rates.  On my stages I saw an 85% bounce rate with 82% new sessions.  On the SEO Silos a 16% bounce rate with 85% new sessions.

 

Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

 

An SEO Silo refers to  grouping related information, in this case long-tail keywords into distinct sections within a website.

 

A longtail keyword is a keyword phrase that contains at least three words (though some say two or more is considered longtail). Longtail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms.

 

Before I say that people like the content better on my Silos I must acknowledge the Silos are showing higher organic search engine traffic where the stage gets most of its traffic from social media.  I cannot use webmaster tools with staged so I do not get the metrics for how I am appearing in search results, but based on how stage traffic drops dramatically when I am not consistently posting content I suspect is not drawing much organic traffic.

 

Organic traffic from the search engines is generated by people who are searching for information. Traffic from twitter and facebook is more insincere window shoppers.  The latter clicks out of curiousity and is less likely to stick around.  Given the difference in demograpics of the visitors it is hard to say why there is such a difference in the bounce rates.

 

I’ll close this by leaving an example from each and let you tell me which one you feel would have the higher bounce rate

Local SEO Experts Love WordPress for SEO

Everything in the SEO training references WordPress.  Using WordPress for SEO allows you to quickly crat your content.  Wordpress also has many useful plugins to enhance your content creation. Most importantly are the WordPress SEO plugins that allow you to optimize our posts for better ranking.

In Conclusion

Despite the issues with uploading themes and plugins I am pleased with the move.  Next I need to get the google analytics working on this WordPress blog so I can track the results of my search engine optimization work 🙂