This ranking report shows how Imperial Plumbing is ranking for some of the best Plumber related search terms used in Denton, Tx. The bold search terms are ones that you show up in the graphical map result. Google calls that their Local Pack or Snack Pack. It will show the top 3 ranking local businesses for the search.
Notice the columns show the Keyword, Avg Monthly Searches, Competition and Suggested Bid Amount. The suggested bid amount is what advertisers pay to get their ads to appear in the sponsored ads section at the top of the page. The fact that advertisers are paying money for those search terms is a strong indication that they result in sales. Advertisers track this stuff and will not pay for keywords that do not convert.
That being said I see 10 search phrases that have 10 – 100 monthly searches each and strong commercial value. I have marked those in red. So for the 10 search phrases that have strong commercial value you are missing the Snack Pack on all 10 of them. You do show up in the Google maps snack pack when someone searches for 24 hour plumber. Here are the search phrases.
Back to those 10 keywords that have 10-100 searches per month. That is 100 to 1,000 searches a month, by people most likely to buy, that you are NOT showing in the Google Maps Snack Pack. Now while it is true they could click the “More Places” it is unlikely. Tests have found that only 8% of the users click on the more places while almost 50% chose someone in the Google Maps Snack Pack. Let me know if you would like some help with this. At the time of this writing my services have not been retained for the plumbing market in Denton Tx.