About 10 days ago I started building SEO Silos from long-tail keywords because I just wasn’t seeing organic traffic resulting from stage (it does great for building twitter and improving engagement – for whatever that is worth).
On the 9th of this month I received a message from webmaster tools that I was appearing in search results. This was with only 11 of my 200+ pages indexed. Now that I am seeing some traffic coming in the first thing that jumped out was the bounce rates. On my stages I saw an 85% bounce rate with 82% new sessions. On the SEO Silos a 16% bounce rate with 85% new sessions.
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
An SEO Silo refers to grouping related information, in this case long-tail keywords into distinct sections within a website.
A long–tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long–tail). Long–tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms.
Before I say that people like the content better on my Silos I must acknowledge the Silos are showing higher organic search engine traffic where the stage gets most of its traffic from social media. I cannot use webmaster tools with staged so I do not get the metrics for how I am appearing in search results, but based on how stage traffic drops dramatically when I am not consistently posting content I suspect is not drawing much organic traffic.
Organic traffic from the search engines is generated by people who are searching for information. Traffic from twitter and facebook is more insincere window shoppers. The latter clicks out of curiosity and is less likely to stick around. Given the difference in demographics of the visitors it is hard to say why there is such a difference in the bounce rates.
I’ll close this by leaving an example from each and let you tell me which one you feel would have the higher bounce rate