What Is Viral Marketing?

Viral marketing is the digital version of “word of mouth” marketing. When I hear the phrase “it went viral” I picture a digital asset, such as a jpeg or video, being shared all over social media. Before there was social media emails would go viral. Hotmail utilized viral marketing when they put a message at the bottom of each email reading: GET YOUR FREE E-MAIL AT HOTMAIL.COM. It spread to 11 million users in 18 months without any advertising.

In the example of Hotmail they used a form of incentivized referrals. In exchange for getting free email the user advertised Hotmail service with every email they sent. 

Here at Riewe Internet Consulting we use Rafflepress to create Viral Giveaways.

The diagram below shows how we take website visitors and create supercharged growth through incentivized viral sharing.


Website Visitors

RafflePress helps you capture visitor’s attention with attractive giveaways … and what happens next is AMAZING.

Enter Giveaway

Website visitors must use their email to enter the giveaway.

Benefit: Grow Your Email List

Viral Sharing

Visitors are incentivized to share the giveaway to earn entries.

Benefit: Increased Engagement

Supercharged Growth

Word-of-mouth advertising helps you get more traffic, FASTER!

BenefitMore Sales + Revenue

Visitors enter the give-away eager to win. The Give-away contest has actions setup that visitors can take to earn more points (entries) in the contest. The more points a contestant earns, the greater their chance is of winning.

Lets use a basic example of a gift card give away.

The prize is a $50 Gift Card from Amazon. In order to enter the contest the visitor has to login to rafflepress. 

In our Amazon Giftcard Give-away the visitor needs to sign in and Subscribe to Youtube to be eligible for the contest. Once that step is taken, we will present the visitor with additional ways to earn points.

Now the visitor has more ways to earn points and increase their advantage in the contest. In our example above we placed 5 points on Refer a friend and Subscribe to Experiential Gardener to encourage those options.

Refer a friend works by giving the visitor a unique url so that when others join through the visitors url rafflepress will know and credit them with 5 points. You can see how a visitor could rack up a lot of points by sharing their URL across various social media platforms

Visitors Becoming Brand Ambassadors

When configuring the Social sharing you can be very specific with the message that is shared. Taking the time to research and find the best hashtags is crucial. In our example, we also wanted to trend the brand, #ExperientialGardener, all across Twitter. Here is a screen shot of one of the many hundreds of social shares this campaign generated.

The example above shows how visitors to the Give-away contest became brand ambassadors. Sharing it all over twitter. Once a visitor has entered the contest they are ready to earn points. There are a total of 20 action items that can be configured into a give away. It is beyond the scope of this article to go into all of those. 

To see this in action check out the Amazon Giftcard Giveaway we are doing for Experiential Gardener. Note that even if non-gardeners participate, the resulting shares from the non-gardeners will help. For example look at this share from @hackerspacetech

Experiential Gardener will benefit from a non gardening channel, such as Hackerspace Tech, sharing the tweet just as much as it would from a gardening channel because of the hash tags that were used.

Advantages Of Doing A Joint Venture

When you run a viral give-away with us as a joint venture we will be promoting the campaign to our list, free of charge. Your only cost is that of the contest prize! This will help give your campaign a jump start. Riewe Internet Consulting will have one action item on the campaign “Join Give-Away News To Learn Of Other Give-Aways”. Our action item will be a bonus item that visitors can only access after they have completed the primary action of the campaign.

If you would like to explore ways that viral give-aways could help your business then contact me and lets explore the possibility of doing a viral give-away as a joint venture. Or if you are a do-it-yourself kind of person you can always grab a copy of Rafflepress and roll your own give-away.